Meridian Performance Partners with BW Ventures to Accelerate European Market Expansion
Breda, Netherlands and Charlotte, NC – November 30, 2025 – Meridian Performance, today announced a strategic partnership with BW Ventures to drive its go-to-market strategy across Europe. The collaboration combines Meridian’s breakthrough edge-based 3D analysis platform with BW Ventures’ proven methodology for validating, launching, and scaling high-growth ventures.
Meridian is transforming everyday cameras into precision tools capable of measuring and understanding human movement in real time. The company’s foundational computer vision technology that started in golf and is rapidly expanding into sectors such as healthcare, manufacturing, defense, and beyond.
“Meridian was founded on the belief that technology must amplify human potential, not replace it,” said Josh Kohn, co-founder of Meridian Performance. “BW Ventures brings the ideal blend of market expertise, experimentation-driven strategy, and operational focus. Their team immediately understood the breadth of impact our computer vision platform can have in Europe and beyond. This partnership will help us validate opportunities faster, launch high-value use cases, and scale with discipline.”
BW Ventures will serve as Meridian’s structured go-to-market partner in Europe, executing a phased approach across customer discovery, pilot development, and long-term market expansion. The partnership begins with a focused validation phase designed to identify and prioritize the most valuable European use cases. BW Ventures will conduct interviews, market research, and opportunity assessments in close collaboration with Meridian’s technical leadership, ensuring alignment between market needs and technological feasibility.
“Meridian has built a technical foundation that is both brilliant and practical,” said Maarten van Kroonenburg, founder of BW Ventures. “Their technology has the potential to redefine how organizations perceive and act on real-world data. Our role is to help them validate where this value is strongest, structure Proofs of Concept that demonstrate it clearly, and build a long-term model for sustainable growth in Europe. This partnership is perfectly aligned with our philosophy: we don’t chase mythical unicorns, we help companies grow like Blue Whales: strategically, steadily, and with lasting impact.”
The partnership also establishes a framework for future Proofs of Concept with enterprise customers across sectors such as construction, facilities management, smart manufacturing, and defense. Meridian and BW Ventures have already begun early conversations with potential customers, including engineering firms, major infrastructure organizations, and innovation hubs.
About Meridian Performance Systems
Meridian Performance Systems transforms mobile devices into precision measurement tools through breakthrough computer vision technology. Founded by CEO Josh Kohn (former Army Ranger, J.P. Morgan investment banker, and co-founder of DebtBook), CTO Dr. Cody Phillips, and 8 year NFL Veteran Matthias Farley, Meridian's platform enables any camera to understand and measure the physical world with unprecedented accuracy. The company's mission is to harness technology to elevate mankind, not replace it, making people safer, healthier, and more capable in pursuits that matter. For more information, visit MeridianKPS.com
About BW Ventures
BW Ventures helps founders and enterprises build sustainable, high-growth businesses through strategic experimentation, customer development, and disciplined execution. With more than 100 completed projects and a proven methodology for innovation and commercialization, BW Ventures specializes in helping companies validate, launch, and scale propositions with long-term viability. Inspired by the scale and sustained growth of the Blue Whale, BW Ventures prioritizes durable, data-driven growth over short-term hype.
